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Mogo has been recognized for their groundbreaking,national,millennials-and-money event series “Adulting 101.” This novel approach to teaching financial literacyin a relevant and engaging context was nominated as one of five finalists selectedin the FinTech Marketing Campaign of the Year category. “We knew from audience and market response that we were connecting with millennials and the financially curious in an impactfulway with these eventsa mashup of wine-drinkingand financial literacy education,” saidChantel Chapman, Mogo’s Financial Fitness Coach and creator of the Adulting 101 series. “Our hope is to inspiremillennials tobemore mindful of their financial fitness.These events and Mogo’s approachprovethat finance doesn’t have to be boring.” “It’s rewarding to be recognized for our disruptive approach to financial services and it’s clear that our message is resonating with consumers looking to get in control of their financial health,” said Stephanie Leakey , Director of Marketing at Mogo. “Being named a finalist alongside brands like MasterCard and Visa is great validation that the Mogo brand is making an impact on the traditional legacy banking sector.” The FinTech Innovation Awards honour the highest achievements from the global financial and payments technology industries over the past year, celebrating teams and individuals who are blazing a trail within the sector. Following a rigorous judging process, finalists for the 2016 FinTech Innovation Awards wereannounced this week across 14 categories. They were first shortlisted (from hundreds of nominees) then narrowed down to 68 finalists by an expert panel of 16 international judges made up of leading authorities and specialists from across the FinTech sector. Finalists are online http://www.fintechinnovationawards.com/enter-now The awards ceremony takes place in London England on April 13that the Brewery. Chapman and Leakeywill be attending on behalf of Mogo. Event hashtag: #TheFIAs About Adulting 101 Events These events held across Canada are for those (of legal drinking age, of course) who want to dip their toes into the world of personal finance while dipping their nose into great wines. Since its launch, Adulting 101 has attracted hundreds of attendees and shown that finance does not have to be boring or traditional, bringing to the forefront a topic that is not often talked about but is on everyone’s mind. “Financial literacy among millennials is an issue. Even if it is being taught, it’s not necessarily resonating. If my fellow millennials are anything like me, we need a little entertainment to keep our attention in the social media age,” said Chantel Chapman , Financial Fitness Coach with Mogo.
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